„Cooking“ isn’t just becoming more popular in Europe, America and Australia. Its meaning for social life and leisure is growing every day. Cooking is becoming more and more prominent in the media, Chefs turn to rock stars, restaurants are being hyped, the market for preparing and enjoying food grows steadily.
…. And of course! The significance of cooking as a hobby and a passion is rapidly increasing.
Every year more than 30 million tourists are spending about 300 million nights in Thailand!
30 million tourists fancy the Thai cuisine, which they get to know on their holiday or already love from home.
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Barometer of the tourist branch is showing continually growing trends for spending individualised and active holidays. Consumers want their holidays to be unique and rewarded by a bunch of exciting activities.
Single travellers, couples, families and travelling groups are all having this same need.
To go on holiday means enjoying and relishing times. For the most of those spending their holidays overseas, getting to know the foreign culture and to breathe in the authentic spirit of an exotic destination is a must.
Thai cuisine is perfectly connected and interwoven with the Thai culture. Thai cuisine is authentic, she is exotic, she is delicious and incredible in its variety. If you taste it at the little cookshop on the street, the wooden stand with an open charcoal fire or in the prestigious local restaurants.
To actively get to know Thai cuisine and culture by cooking is a desire of many, many guests in your country. A strong and interesting market to add value to your hotel business.
